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This case study details the process of designing and developing [brief project description, e.g., a mobile application for dog walkers] from initial concept to final outcome.

Understanding user frustrations with existing solutions.
1. The Problem

Understanding user frustrations with existing solutions.
2. Research & Discovery
User Persona

Key insights gathered from user interviews and surveys.
Competitive Analysis

Key insights gathered from user interviews and surveys.
3. Ideation & Design
Features

Define the app’s workflow in a simple, step-by-step manner to help users easily understand how to navigate and use its features.
Mockups

Initial low-fidelity wireframes exploring core functionalities.
Visual Design & UI Elements

Establish the app’s branding elements in a clear and consistent way to help users instantly recognize and connect with the product.

Develop a consistent and reusable UI kit that defines the app’s visual language—covering components like buttons, icons, colors, and typography.